NEUROAESTHETIC ADVISOR FOR COMMERCIAL ENTITIES
Children's ability to learn is heavily impacted by their surroundings. Color, light, texture, representations of nature all affect the mind's capacity to focus and process information. We write more about the effect the environment has on early childhood development in this article. We've been fortunate to describe neuroaesthetic principles to the Principals of two local schools in the area, who were making decisions about the interior design of their schools. Our efforts are on-going with them, and we can see visible benefits that thoughtful, careful decisions have made to the overall success of the students, teachers, and staff.
SCHOOLS
RETAIL STORES
Neuroaesthetics touches any and all parts of the business. From the first step of developing a product or formulating a service, to manufacturing, sales and marketing, and finally to the end user. The options you have to incorporate neuroaesthetic principles are many.
Business owners who implement biophilic design enjoy 25% of increased sales, higher employee productivity and lower employee turnover. Providing a multi-sensory experience - smells, sounds, a signature treat, the perception of fresh air, the presence of natural materials in fabrics, wood and natural stone bring a sense of ease and pleasure in a room.
Elan Design works with companies to craft thoughtful spaces that encourage customers to feel a certain way in the store, which drives purchasing decisions. We've consulted with clothing stores to enhance the customer experience on the floor and, more importantly, the fitting rooms. We've advised their sales teams on key neuroaesthetic principles that will help them serve their clientele.
Furniture, Lighting, and Rug stores have also called upon us to increase sales and elevate their standing in the market. Neuroaesthetics helps them focus on these multi-sensory experiences in their showrooms. The goal for the customer experience is "it's nice here, I feel good." Which ultimately translates into increased sales, longer dwell time, and repeat customers.
CORPORATE RELOCATION PACKAGES
We work very well with C-Suite and Senior Executives. Our professional work style aligns with the active flow many of these clients feel on a regular basis, in and out of the office. Feedback we've received from clients was that they felt they were in good hands throughout their renovation projects, and the results far exceeded their expectations.
Our Team takes care of designing the home that supports the household during the transition. We create an ease of motion to maintain business as usual. We incorporate biophilic design throughout the home so that the family feels a sense of place, belonging, connected, and clear in their new surroundings. We make sure that the move feels like a win for the family, enjoying their new home that is tailor made for them.
BOUTIQUE HOTELS
We've all stayed in hotels that create everlasting memories.
What's called a salient experience is created by many factors making an impact on the mind at one time. Similar to homes, stores, and schools to name a few, multi-sensory experiences in internal spaces impact our health and well-being.
When hotels are aligned with their location, have connection to nature outside, and promote a feeling of "care" throughout the stay, their guests report experiencing a more positive environment. As does their staff.
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