NEUROAESTHETIC CONSULTATIONS FOR INDUSTRY PROFESSIONALS
I firmly believe in the great power of teamwork when it comes to creating a finished home for a client. Designers, builders and other specialists all play a critical role in ensuring high level results to our clients.
For new builds, neuroaesthetics can position the windows properly for air flow, or promote a clear line of sight to the grounds, or even add an element of mystery to a den. Above all, when the installation of the materials is executed to a high standard, those results travel through to the end result.
Anecdotal Evidence: We worked on a beautiful $5M new construction property in the Hamptons. Unfortunately, the builders were using mostly unskilled labor, and the work showed. No amount of interior design nor seasoned realtor can help when turning over a luxury property like this. Ultimately, the house sat on the market for over a year because the price tag didn't align with the product. Not only can one see shoddy labor, they feel it.
Clients want to know that the time and money they invest in the project will give them successful results. Oftentimes, clients don't even know what they want, nor the options that may be available to them. They look to designers to make the hundreds of decisions required in creating a cohesive, finished space. One that makes them feel a certain way.
When we can explain the thought behind the decisions we're making, it gives clients a solid understanding about what is happening during the process, and the financial investment it will take to achieve the results they are expecting. This is where solid communication and vocabulary comes into play.
During our neuroaesthetic consultation, we tell you what questions to ask to garner the information you need to make these decisions, and offer solid ways to apply neuroaesthetic principles. Consider us your "Neuroaesthetic Advisor". Give us an overview of your project and we'll advise you on key neuroaesthetic principles to incorporate, and how to describe the concept to your clients. We've found that many clients are happy to pay for a one-time fee to add value to the overall results.
Your inventory needs to be staged right to sell right. We saw this first hand with the project we told you about above. We've also seen it with other property transactions.
Realtors may benefit from neuroaesthetic consultations with correct furniture placement, understanding the hidden attributes a property may offer, and addressing areas that may be bringing the price down or lengthening days on the market.
We can only imagine the possibilities that good relationships among builders, designers, and realtors could bring to our communities. From a sellers perspective, we understand that sometimes it's best to leave the blank canvas in place allowing the new owners to create their ideal rooms. But from a buyers perspective, communicating potential concepts like this may sweeten the pot and encourage your buyers to "see past" the value of the room's present state.